by Beth Stebner

Last updated at 8:16 PM on 4th January 2012

A New York-based supermarket has offered an apology to Alec Baldwin after originally pulling commercials featuring the outspoken actor.

Initially citing Baldwin’s antics aboard an American Airlines flight – the so-called ‘Planegate’ – Wegmans Food Markets now say they ‘regret’ taking the holiday commercials off the air.

They’ll continue to run, effective immediately, due in part to the large outpouring of emails, tweets, and calls demanding the commercials be brought back.

Back on the air: Alec Baldwin’s holiday commercial for Wegmans Food Market is now airing after originally being pulled – both because of fans’ outcries

The ads were pulled after people complained about Baldwin’s behaviour on the December 6 American Airlines flight.

Baldwin reportedly refused to turn off his phone while playing the game Words With Friends and was later booted from the airplane.

But a spokesman for Wegmans told TMZ that Baldwin clearly has a multitude of supporters. ‘clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails, and phone calls we have received.’

The rep continued: ‘We enjoyed working with Alec Baldwin and his mom, Carol, and would do it again.’

Delicious dish: A Wegmans rep said there was an outpouring of support for the outspoken actor

The TV spots were filmed for the 2010 holiday season. The commercials were supposed to run again for three weeks last month but were pulled a week early after Baldwin’s airline dust up.

Mr Baldwin was hired for the ads after he mentioned on the David Letterman show that his mother, who lives in the Syracuse area, is a loyal Wegmans customer.

He told the late-night host that his mother never wanted to move from Syracuse because of her love of the regional grocery store.

Where the locals go: Baldwin was approached in 2010 by the market after revealing that his mother Carol (right) loves shopping there

In the commercial, Baldwin takes his mother to Wegmans and is surprised at the prepared food section’s freshness and value.

‘A healthy, delicious, chef-prepared meal for less than six dollars? I can’t get a cup of coffee in New York for six dollars!’ he says.

After completing his holiday food shopping at the market, he says: ‘I might leave show business…to be closer to Wegmans!’

No place like home: ‘I might leave show business… to be closer to Wegmans!’ Baldwin said in the commercial

In the wake of the meltdown, Baldwin told WNYC Radio he would not run for New York City mayor, after flirting with the idea for months.

The 53-year-old actor will instead focus 2012 by reprising his role as 30 Rock’s Jack Donaghy.

He will also host NFL Honours on NBC before the Super Bowl.

Watch the Wegman’s Commercial here. Baldwin appears at four-minute mark

 

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